Identity Preservation in Marketing Systems in Canada: Developments in Wheat and Canola Sectors

نویسندگان

  • Peter W.B. Phillips
  • Stuart Smyth
  • Peter Phillips
چکیده

Increasingly variable consumer preferences, rising concerns about food safety, diverging regulatory systems and narrowing operating margins in the global agrifood system are driving forces behind the search for new product differentiation systems in the global grains and oilseeds sector. This paper offers a typology of product differentiation systems, examines the current and planned use of the various types of systems in the grains and oilseeds sectors in Canada and provides some observations on the appropriate role for the public sector in establishing and enforcing new market structures for product differentiation.

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تاریخ انتشار 2003